Built by people who got tired of paying for software that just lectures.
Reffed is the SEO automation tool we wanted for our own businesses but couldn't find. Built quietly from Vancouver, BC since early 2026.
The state of SEO software in 2026 is "here's a 200-item to-do list."
Most SEO platforms are research and reporting tools — extraordinarily detailed dashboards that tell you everything wrong with your site, then leave the actual work to you, your agency, or your in-house team. The dashboard isn't the product. The dashboard is the brief for a $3,000/month agency.
Meanwhile, the way customers actually find businesses changed. ChatGPT is the new search engine for an enormous chunk of high-intent buyers. Claude is too. Perplexity. Google AI Overviews. None of the legacy tools were built for this. They optimize for the SERP shape from 2018.
Reffed exists for that gap. Today we run the full audit so you know exactly what to fix and why. Starting Q4 2026, Reffed Foundation will apply those fixes for you automatically on WordPress, Shopify, and Webflow sites — so the loop is closed end to end.
A few things that matter to us.
Show your work
Every change Reffed makes is logged with the exact diff, reasoning, and rollback button. No black boxes. You can audit our audit.
Don't disappear when canceled
Pixel-overlay competitors zero out the moment you stop paying. Reffed writes to your real site files — every fix stays with you forever.
Optimize for AI, not just Google
Every other tool treats AI search as a future problem. We built Reffed for now — to track which AI assistants see your business today, before competitors notice the gap.
Price like a real product
No "request a demo" pricing. No setup fees. No yearly contracts you can't escape. Start at $29 with Reffed Watch. Cancel in one click.
A small operation, deliberately.
Reffed is operated by PromptlessPress Technologies, a Canadian company building software for small and mid-sized businesses. The Reffed team is small on purpose — most of the work that would normally need a 20-person agency is automated through the platform itself.
We don't run ads, we don't have a sales team, and we don't take calls just to qualify you. We answer email directly. We ship features instead of pitch decks. We talk to customers more than we talk to investors.
If you want to reach us, support@reffed.ai is the right address — replies usually come back within a few hours during Pacific business time.
What we're building toward.
Short term: an AI search visibility tool that earns its keep month after month for small and mid-sized businesses. Done well, this becomes the default infrastructure for being findable in 2026 and beyond — like having an SSL certificate.
Long term: AI agents talking to AI agents. Your business has a presence in the language models that buyers consult. Reffed is the layer that makes sure that presence reflects what you actually do, accurately, in a way that converts.
See what Reffed thinks of your site today.
Free audit. Full report in 60 seconds. No signup.