What is GEO (Generative Engine Optimization)? A 2026 Guide
The definitive explainer. What GEO is, why it became urgent between 2024 and 2026, the five signals that matter most, and what to do in your first month.
Read the guide →BLOG
Writing on AI search, from people who do the work.
No regurgitated explainers, no "ultimate guides" that don't say anything. These are the playbooks and frameworks we use on real customer sites — and that we're happy for competitors to read.
I audited Stripe, Notion, Linear, and Anthropic for AI search. None of them passed.
We ran every major modern SaaS company through our audit. Even Stripe is missing FAQ schema. Linear has 32,545 words and zero structured data. Here's exactly what each is missing and why it matters.
Read the case study →Why ChatGPT Doesn't Mention Your Business (and How to Fix It)
The seven specific reasons AI engines aren't surfacing your business — and the exact fix for each. Work through them in order and most businesses see citation share improve in 30–60 days.
Read the diagnostic →How to Get Cited by ChatGPT, Claude, and Perplexity (Step-by-Step)
The complete playbook organized in three layers: technical foundations, content patterns, and authority signals. Includes the 30-day starter sequence for businesses doing this without an agency.
Read the playbook →The 12 Signals AI Engines Use to Pick Citation Sources
A prioritized list of the twelve specific signals that determine whether AI engines cite your site. Field-tested from running Reffed on hundreds of customer sites.
See the signals →Schema Markup for AI Search: Which Types Actually Matter
Schema.org has 800+ types. You need maybe a dozen. Here's the focused list of JSON-LD blocks that consistently move AI citation share, with deployment guidance.
Read the technical guide →GEO vs SEO vs AEO: What's the Difference (and Which Matters)
The terminology is fragmenting faster than the practice. A clean, no-jargon explanation of what each acronym actually means and where they overlap.
Sort the acronyms →Best Free AI SEO Audit Tools in 2026 (Honest Comparison)
An honest review of free GEO audit tools. Yes, Reffed is one of them. We've tried to be fair about where competitors do specific things better than we do.
Read the comparison →Should Small Businesses Worry About AI Search Yet? An Honest Take
The hype crowd says yes immediately. The skeptics say no, it's a fad. Both are wrong. A calibrated view on when AI search optimization actually matters for your business.
Read the take →Or just see your site through an AI engine's eyes.
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