Real questions. Honest answers.

When someone asks ChatGPT, Claude, Perplexity, or Google AI "best plumber near me" or "what's the best CRM for a small team," they get one answer — not a page of links. If that answer mentions a competitor instead of you, you don't get a click. You don't even get to compete.

AI search visibility is about being the business AI assistants recommend. The earlier you start, the bigger your head start over competitors who haven't realized this matters yet.

Traditional SEO is about ranking high in Google's blue links. AI search is about being the source AI assistants name in their answers. Different signals, different rules.

The good news: most of what helps with AI search also helps with regular Google. You don't have to pick. Reffed's audit covers both.

Yes. The free audit gives you your overall AI search visibility score, the top 3 things to fix on your site with the reasoning behind each, a teaser showing which AI assistants see you best and worst, whether AI bots can read your website, and an estimate of how likely AI is to mention you when a customer asks about your category.

The full per-engine breakdown across all 6 assistants and the deep mention check details are part of Reffed Watch. No signup or credit card needed for the free audit — run it on your site right now from the homepage.

Some fixes show up in AI assistant responses within 1-2 weeks (after they re-crawl your site). Bigger changes can take 4-8 weeks. AI assistants don't update their knowledge in real time — they re-index periodically.

Watch is designed to track this gradual improvement for you so you don't have to guess if things are working.

Local service businesses — plumbers, dentists, lawyers, contractors. AI assistants are wide open for local recommendations right now, and most competitors haven't started optimizing yet.

B2B software companies — buyers research with AI before contacting sales. Being cited inside that research often closes deals before you even know you were in consideration.

Content-heavy sites — blogs, comparison sites, niche media. AI assistants love depth and reward it with citations.

Free shows your score, top 3 fixes, and a 2-engine teaser. Watch ($29/mo) unlocks the full per-engine breakdown across all 6 AI assistants with engine-specific notes (not just your best and worst), the full mention check breakdown including which category we detected, the sample prompt we tested against, the reasoning, and which competitors are more likely to be cited — plus the full crawler access detail per bot and the llms.txt recommendation.

And it reruns the whole thing every Monday morning automatically, emailing you the score change. The free audit gives you a teaser snapshot. Watch is the full picture, every week.

Live today: The free audit (run it anytime, no signup) and Reffed Watch ($29/mo) — weekly automated audits emailed to you.

Coming Q4 2026: Foundation ($129/mo, $99/mo for the first 25 founding members) — the plugin that fixes problems for you on WordPress, Shopify, and Webflow. We're being upfront because it matters. Watch is real. Foundation is in active development.

Three real differences:

1. All 6 AI assistants checked. Most competitors check 3 (ChatGPT, Perplexity, one Google product). Reffed checks all 6 including Claude, Gemini, and Microsoft Copilot.

2. Foundation will fix problems for you. No competitor under $150 does this today. We're building it for Q4 launch.

3. We're priced for small businesses. Most competitors start at $79-$199 and scale to $989. We start at $29.

No. The audit and Watch reports are written in plain English with clear next steps. When Foundation ships, the plugin will install in one click — no code to copy-paste, no developer needed.

The free audit and Watch work on any website regardless of platform.

When Foundation ships, the auto-fix plugin starts with WordPress, Shopify, and Webflow. Wix and Squarespace support depends on what early customers ask for. Email matt@reffed.ai if you want to vote.

Because we built the audit once, and re-running it weekly costs us under $3 per customer. We're keeping a healthy margin and passing the rest of the savings to you.

Other tools charge more because they have sales teams and bigger marketing budgets. We're solo-built out of Vancouver, BC — so we can be cheaper while doing more.

Eventually, yes — as we add features and the product matures. But founding members lock in their signup price for life.

So if you subscribe to Watch today at $29/mo, you stay at $29/mo forever even when retail goes up. Foundation founding members at $99/mo stay there forever even when retail launches at $129/mo.

Yes. Watch: $290/year (saves $58 vs monthly — basically two months free). Foundation: $1,290/year retail, or $990/year for founding members.

Yes — the free audit IS the trial, just a thinned version of the Watch report. You see your score, top 3 fixes, and a 2-engine teaser. If that's useful, Watch will be much more useful (full per-engine breakdown across all 6 assistants, deep mention check, weekly reruns). If the free audit isn't useful to you, Watch won't be either — so try free first.

Watch also comes with a 14-day money-back guarantee on top of that. Don't like it, email us, we refund. No questions.

Yes. One click in your dashboard. No retention call, no "are you sure" loops, no hidden cancellation fees. We don't make leaving harder than joining.

Each subscription covers one website. If you run multiple businesses, each one needs its own subscription.

Email matt@reffed.ai if you want to bundle 3+ sites — we'll work something out.

All major credit and debit cards through Stripe. Apple Pay and Google Pay work on supported browsers. For annual plans we can also do ACH transfer if you're in the US — email us.

Your audit data is yours. We don't sell it, don't share it with third parties, and you can delete everything at any time. We use Stripe for payments (we never see your card details) and standard infrastructure (Supabase, Vercel, Resend) that's used by thousands of SaaS companies.

Full details on our privacy page.

Reffed is built and operated by PromptlessPress Technologies, run by Matt Kwok out of Vancouver, BC. Solo founder, real human, real email.

More on the about page.

Email matt@reffed.ai or support@reffed.ai — both go straight to me. I usually reply within a few hours, sometimes within minutes if I'm at my desk.