Is your business invisible to ChatGPT?
Your customers aren't searching Google like they used to. They're asking ChatGPT, Claude, Perplexity, and Google AI for recommendations — and getting one answer, not ten links. If those AI assistants don't know your business exists, you're losing customers you'll never even hear about. Reffed shows you exactly why, and tells you what to fix first.
We check how all 6 major AI assistants see your business
Watch Reffed audit a real website.
No signup, no setup. Click through a live audit of stripe.com — same flow you'll run on your own site. Score, per-engine breakdown, prioritized fixes — all in under a minute.
Free. 60 seconds. No credit card.
Search isn't 10 blue links anymore.
When a customer asks ChatGPT "best plumber near me" or "what's the best CRM for a small team," they get one recommendation — not a page of links to click through. If that answer mentions a competitor instead of you, you don't get the chance to compete. You're just not in the conversation.
Real audits on sites you've heard of.
Here's what Reffed found in 60 seconds. You'll get the same kind of report on your own website, free.
How Reffed works, in three steps.
Run your free audit
Paste in your website address. In 60 seconds we'll score your site across all 6 major AI assistants and show you your top 3 fixes — plus a teaser of which engines see you best and worst. The full per-engine breakdown unlocks with Reffed Watch.
Subscribe to Watch for weekly check-ins
Reffed Watch ($59/mo) re-runs your full audit every Monday and emails you what changed, what's improving, and what to focus on this week. Live today. Cancel anytime.
We fix it for you (early access)
Reffed Watch+Fix (planned $249/mo) is a plugin for WordPress, Shopify, and Webflow that will fix the technical problems for you — no copy-pasting code. It's in early access and hand-onboarded, not self-serve yet. Join the waitlist.
What's in your free report.
Every audit checks the same things AI assistants look at when deciding what to recommend. You'll see, in plain English:
How each AI sees you
A separate score and verdict for ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and Copilot. Each one looks at different things.
Whether AI bots can read your site at all
Some websites accidentally block AI assistants from visiting. We check all 7 main AI bots and flag any that can't see you.
The fixes that matter most
The top 3 things to change this week, ranked by how much they'll move the needle. No 50-page report. Just what matters.
Whether AI is likely to mention you
For your business category, we estimate if a customer asking "what's the best X" would hear your name — and which competitors AI is more likely to recommend instead.
Specific issues on your site
Missing page titles, vague descriptions, missing structured info — each issue explained in plain English with how to fix it.
A weekly snapshot of progress
With Reffed Watch ($59/mo), we re-run the audit every Monday so you can see your score climb as you fix things. Live today.
Two plans. Cheaper than every competitor.
Other AI search tools start at $29-$99 just to check 3 engines. Reffed checks all 6 — the free audit shows your score and top 3 fixes, Watch unlocks the full deep audit every Monday, and Watch+Fix (early access) will fix the issues for you. Start with Watch or the free audit — or join the Watch+Fix waitlist.
Or $590/year (two months free) · Cancel anytime
- A complete audit, re-run every Monday morning
- Email with your score change + top 3 things to fix this week
- Checks all 6 major AI assistants
- Track your score history and improvement over time
- Share your reports with a permanent link
- Email support
Planned price · Early access, hand-onboarded
- Everything in Reffed Watch
- One-click plugin for WordPress, Shopify, and Webflow
- Adds the page titles, descriptions, and structured info AI needs
- Image descriptions written automatically by AI
- Real prompt testing — we ask ChatGPT, Claude, and Perplexity directly
- Cancel anytime; every change we made stays on your site
How AI assistants decide who to recommend.
When someone asks ChatGPT "what's the best CRM for solo realtors," ChatGPT doesn't show ten results. It picks one or two and tells the user to go with them. Same with Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. Six different AI assistants, six different rules — but five signals matter for all of them.
Your business name, what you sell, where you operate, and how to contact you should all be stated in plain text. Organization schema makes this even clearer to AI engines.
Pages under 500 words read as thin. AI assistants favor pages that explain a topic thoroughly, with specific facts, numbers, and examples instead of vague claims.
Clear H1, H2, H3 headings, bullet lists, FAQ sections, and HowTo steps make it easy for AI to grab a single passage and quote it. Sites without this structure get skipped.
If your robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, or Google-Extended, those engines literally cannot see you. Many website builders block by default.
Mentions on other sites, original research, dated content, named authors, and consistent branding tell AI assistants you're credible. This is the part that takes longest to build.
A single text file at the root of your site that tells AI assistants which pages matter most. The AI search equivalent of a sitemap. As of mid-2026 only a small percentage of sites have one — an easy way to stand out.
Be the business AI recommends.
Not the one nobody hears about.
Get your free AI search audit. See exactly how ChatGPT, Claude, Perplexity, Google AI, Gemini, and Copilot see your business today.