Free 5-lesson GEO course. Start here.
A 45-minute course on Generative Engine Optimization — the practice of getting cited by ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and Copilot. Built by the team running Reffed, the citation tracking platform.
No credit card. No upsell mid-lesson. Just the framework, the 8 prompts every business should win, and a 30-day plan you can execute on Monday.
Already signed up? Continue where you left off →
Five lessons. Forty-five minutes.
Each lesson stands alone and gives you something concrete to apply. Take them in order or jump to what you need.
Why "search" already changed →
The data behind the shift: 58% zero-click, AI Overviews on 30%+ of queries, CTR down 61%. Why AI-referred traffic converts 4.4× better than traditional organic — and what that means for any business still measuring success in clicks.
How AI engines actually pick brands →
The five engines (ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini/Copilot) and the signals they each prioritize. Why only 11% of domains get cited across both ChatGPT and Perplexity, and why brand search volume (0.334 correlation) beats backlinks for AI citations.
The 8 citation prompts every business should win →
The exact 8 prompts to run on ChatGPT, Claude, and Perplexity to audit whether you are being cited, misrepresented, or ignored. Brand identity, category leader, comparison, problem-first, alternatives, reviews, buying decision, and context-specific recommendation.
Reading your Reffed audit →
How to interpret the overall score (0-100), the per-engine breakdown, the four subscores (mention rate, entity signal, content extractability, citation diversity), and the mention check section. Walking through which numbers to fix first.
Your 30-day GEO plan →
Week-by-week operating plan: entity foundation (Week 1), content restructuring (Week 2), third-party authority (Week 3), measurement and iteration (Week 4). Plus the realistic 30/60/90-day expectation table and the path forward to Quickstart and Certification.
Built for three people.
If you're one of these, Foundations is for you. If you're not, Foundations might still help, but it wasn't designed for your context.
In-house GEO competence
You run marketing at a company that depended on SEO. Your traffic is flat or down. You need to understand what's actually happening with AI search and build GEO capability inside your team.
Adding GEO to your services
You consult on SEO, content, or digital marketing. Clients are asking what to do about ChatGPT. You want a clear framework you can apply to client work without re-learning everything.
New service line
Your agency is adding GEO as a billable service. You need a shared vocabulary across the team and a methodology that matches what AI engines actually reward, not just SEO with a new label.
Email gets you in.
Foundations is in final production. Sign up to get early access as lessons release, plus the founding-member discount on Quickstart and Certification.
Ready to go deeper?
Foundations gives you the framework. Quickstart gives you executional skill. Certification graduates you with a portfolio.
Build executional skill →
Six modules, 26 lessons, ~5 hours. Technical foundations, content production, off-page authority, measurement. Includes 30 days of Reffed Watch. Foundations graduates: founding-member price $147 (one-time, lifetime access).
Graduate with a portfolio →
12 advanced lessons + 60-day capstone with a real client. Operator Directory listing on pass. 3 months Reffed Foundation included. Founding-member price $747 (one-time, lifetime access).
Foundations questions.
What does GEO Foundations cost?
GEO Foundations is free. Email signup only. No credit card required.
You get lifetime access to all 5 lessons plus the downloadable workbook and 30-day starter plan.
How long does Foundations take to complete?
About 45 minutes of core content split across 5 lessons of 8 to 10 minutes each.
Most students complete it in one sitting. Lessons are self-paced — you can finish in one afternoon or take a week.
What's in the 5 lessons?
Lesson 1 covers why search already changed and what zero-click means for your business. Lesson 2 explains how AI engines actually pick brands to cite. Lesson 3 maps the 8 citation prompts every business should win.
Lesson 4 walks through a live Reffed audit so you can read your own. Lesson 5 is your 30-day GEO starter plan with weekly checkpoints.
Will Foundations make my business get cited by ChatGPT?
Foundations gives you the framework to understand what makes AI engines cite a business and a concrete 30-day plan to start improving your citation profile.
Real citation gains typically take 90 to 180 days of consistent work. Foundations is the starting point, not the finish line.
Do I need to be technical to take Foundations?
No. Foundations is written for marketing leaders, business owners, and consultants without a technical background.
Schema markup and crawler access are explained in plain language with concrete examples. If you can update a website or hire someone who can, you can apply what you learn in Foundations.
What's next after Foundations?
If you want to go from understanding GEO to executing it competently, Quickstart ($147 founding) is the next step. 26 lessons across 6 modules covering technical foundations, content production, off-page authority, measurement, operator business model, and scaling.
Quickstart launches Q4 2026 — Foundations graduates lock in founding-member pricing at $147.
Is there a certificate?
Foundations includes a free completion certificate when you finish all 5 lessons. The certificate is for personal records and proof of completion.
It is not the same as the Reffed Academy Certified Operator credential, which comes from completing the Certification tier ($997) including a 60-day capstone project.
When does Foundations launch?
Foundations is in final production now and will be released in waves to the waitlist starting Q3 2026.
Sign up to get early access plus the founding-member discount on Quickstart and Certification.
Start with the framework.
45 minutes. Free. Lifetime access. The framework you'll come back to every time AI search changes.