Build real GEO skill. $147.
26 lessons across 6 modules. Five templates, three frameworks, one audit checklist, 30 days of Reffed Watch included. You leave able to audit and improve your own business's citation profile across ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and Copilot.
Live now. $147 founding price — one-time payment, lifetime access, 14-day money-back guarantee. Going to $197 retail once founding seats fill.
New to GEO? Start with Foundations (free) →
What you get. All of it.
Quickstart is built to be the last GEO course you need. Six modules, twenty-six lessons, plus everything you need to apply what you learn.
26 lessons · 6 modules
Long-form written lessons with code samples, frameworks, and copy-paste templates. 8-18 minutes per lesson, knowledge checks at module ends. About 5 hours of content total.
5 copy-paste templates
Schema JSON-LD pack (5 types), llms.txt starter, FAQ page builder, comparison page structure, citation block format.
3 frameworks
The 8-Prompt Map for finding your citation opportunities. The 6-Engine Cheat Sheet for engine-specific tuning. The 90-Day Plan for execution.
50-point manual audit
The exact audit checklist Reffed operators use on client work. Walk through your own site in about 2 hours.
30 days included ($29 value)
Reffed Watch ($29/mo) re-audits your site weekly. First 30 days are free with Quickstart so you can track your improvements as you implement.
Private Discord
Quickstart and Certification students only. Office hours twice a month plus daily peer feedback on implementation work.
Six modules. Twenty-six lessons.
Each module builds on the last. Take them in order or skip to what you need — every lesson stands alone.
Technical foundations
Schema markup for GEO, entity SEO with sameAs and Wikipedia entity reinforcement, llms.txt and crawler access (citation crawlers vs training crawlers), question-formatted H2s with 120-180 word answer blocks (Princeton's +40% pattern), and engine-specific tactics across all six major AI engines — ChatGPT, Microsoft Copilot, Perplexity, Google AI Overviews, Gemini, and Claude.
Content production for AI citation
The citation content formula (claim + statistic + source) backed by Princeton's 30-40% citation lift research. Comparison tables and "X vs Y" content. Original research and data that out-cites listicles. Expert quotation strategy (+37% citation lift). Query fan-out and grounding queries — how AI engines decompose user questions into sub-queries and what to do about it.
Off-page authority
Wikipedia strategy for AI citation, Reddit presence without spam, G2/Capterra/Clutch review aggregator playbook, editorial coverage and PR for AI citation, and multimodal — YouTube videos (94% of citations go to reference-style long-form), podcast transcripts, image schema, and LinkedIn for Copilot B2B citations.
Measurement systems
The metrics that actually matter for GEO (Share of Model, mention rate, citation diversity). Building your monitoring stack. Competitor share-of-model analysis. And the Bing Webmaster Tools AI Performance dashboard plus IndexNow — the only first-party citation analytics that exists, and the single highest-leverage 30-minute setup in 2026 GEO.
The operator business model
Pricing GEO services across retainer, project, and performance-based models with 2026 dollar benchmarks. Scope of work templates that hold up under client pressure. Client onboarding and baseline audits — the Day 0 to Week 4 onboarding sequence that produces engagements you can renew.
Scaling
Production workflows at scale. The tool stack for GEO operators in 2026. Hiring and subcontracting decisions and timing. Going from 3 to 15 clients without burning out, with the systems and capacity math that makes it work.
Built for three people.
If you fit one of these, Quickstart was designed for you. If not, Foundations (free) might be a better starting point.
In-house GEO competence
You run marketing at a company. Your traffic is flat or down. You need to actually execute GEO inside your team, not just understand it. You leave Quickstart with templates your team can ship this month.
Adding GEO services
You consult on SEO or content. Clients are asking what to do about ChatGPT. You need a billable methodology you can apply across engagements. The 50-point audit checklist alone is worth more than the course price.
New service line
Your agency is adding GEO as a paid service. You need a shared methodology across the team. Multi-seat pricing for teams of 3+ available — email matt@reffed.ai while founding seats remain.
Lock in $147 founding price.
Quickstart is live now at $147 — one-time payment, lifetime access to all 26 lessons. Retail price moves to $197 once founding seats fill. Your founding price is locked even after the increase.
- One-time purchase — no recurring fees
- Lifetime access to all 26 lessons
- Lifetime updates as AI engines evolve
- 30 days Reffed Watch included free ($29 value)
- 14-day money-back guarantee
Lock in $147 founding price.
One-time payment. Lifetime access to all 26 lessons across 6 modules, plus 30 days of Reffed Watch and Discord community. Founding pricing ends when 100 seats are claimed.
After Quickstart.
Quickstart graduates can stop here and run great GEO on their own business. Or they can take Certification to go pro and join the public Operator Directory.
Become a certified operator →
12 advanced lessons plus a 60-day capstone project with a real client. Pass review across four dimensions to earn the Reffed Academy Certified Operator credential and Operator Directory listing.
See where this leads →
Browse the public directory of Reffed Academy Certified Operators. Most charge $3,000-$15,000/mo on retainer for GEO services. First cohort enrolling now.
Quickstart questions.
What does Quickstart cost?
Quickstart is a one-time payment of $147 founding price (going to $197 retail once founding seats fill). One purchase, lifetime access, no subscriptions, no recurring fees.
Founding-member pricing is $50 below retail. Once founding seats fill, the price moves to $197 — your founding price is locked even after the increase.
What's the difference between Foundations and Quickstart?
Foundations (free, 5 lessons, 45 minutes) covers the GEO landscape — why search changed, how AI engines pick brands, the 8 citation prompts, how to read an audit.
Quickstart ($197, 26 lessons across 6 modules, ~5 hours) teaches you to actually execute. You leave Quickstart able to audit and improve your own business's GEO across schema, engine-specific tactics, content production, off-page authority, multimodal citation, and measurement.
How long does Quickstart take to complete?
About 5 hours of content split into 26 lessons of 8-18 minutes each, plus roughly 10 hours of student work applying it to your own business.
Most students finish the content in 2-3 weekends and complete the implementation work over the following month. Lessons are self-paced — there's no schedule.
What's included beyond the lessons?
Five copy-paste templates (Schema, llms.txt, FAQ Page, Comparison Page, Citation Block), three frameworks (8-Prompt Map, 6-Engine Cheat Sheet, 90-Day Plan), and one 50-point manual GEO audit checklist.
Plus 30 days of Reffed Watch included free ($29 value), private Discord community access for Quickstart and Certification students, and lifetime updates as AI engines evolve.
When does Quickstart launch?
Quickstart is live now. All 26 lessons across 6 modules are written and accessible immediately after purchase.
Founding-member pricing ($147) is available until launch capacity fills — after that, the price moves to $197 retail.
Will Quickstart help me rank in ChatGPT?
Quickstart teaches the framework and the practices that improve your citation profile across all six major AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Copilot).
Real citation gains typically appear in 90-180 days of consistent execution. Quickstart gives you the methodology; you have to do the work. Most students see measurable Reffed score improvements within 60 days.
Do I need Foundations first?
Recommended but not required. Quickstart assumes basic familiarity with the GEO landscape, which Foundations provides in 45 minutes.
If you already understand what GEO is and how AI engines cite brands, you can skip straight to Quickstart. If you're new to the category, take Foundations first — it's free and sets up the vocabulary.
What's the refund policy?
14-day money-back guarantee, no questions asked. If Quickstart doesn't deliver what we promised, email and you'll get a full refund.
Standard course refunds are notoriously hard to get; we keep this simple because the product should sell itself.
Is Quickstart suitable for agencies?
Yes. About 30% of expected enrollment is agency teams and consultants. Quickstart teaches the methodology to apply across client engagements.
If you're an agency leader looking to add GEO as a billable service, this is the practical training. Multi-seat pricing for teams of 3+ available — email matt@reffed.ai while founding seats remain.
Can I become a certified operator after Quickstart?
Quickstart is the prerequisite for Certification ($997). Quickstart teaches you to execute GEO. Certification adds the GEO-as-a-service business mechanics plus a 60-day capstone project with a real client.
Most students take Quickstart, apply it for 90+ days to their own business, then decide whether Certification is the right next move.
Lock in $147 founding price.
Quickstart is live now at $147 founding price (one-time payment, lifetime access). Retail price moves to $197 once founding seats fill — your founding price is locked even after the increase.