Two plans. Honest pricing.
Reffed does one thing well: it shows you what's wrong with how AI assistants see your business, then fixes it for you. Watch is the weekly audit. Watch+Fix adds the fixes. Flat monthly pricing — no founding tiers, no hidden hikes. Cancel anytime.
Or $590/year (save $118 — two months free) · Cancel anytime
- Complete audit re-run every Monday morning
- Email with your score change + top 3 things to fix this week
- Checks all 6 major AI assistants (ChatGPT, Claude, Perplexity, Google AI, Gemini, Copilot)
- Checks if AI bots can read your site
- Estimate of whether AI will mention you in answers
- Track score history and improvement over time
- Permanent share link for your team
- Email support
Early access — we're onboarding the first customers by hand. Join the waitlist to get in.
- Everything in Reffed Watch
- One-click plugin for WordPress, Shopify, and Webflow
- We add the page titles, descriptions, and structured info AI needs
- Image descriptions written automatically by AI
- Real prompt testing — we ask ChatGPT, Claude, Perplexity, and Gemini directly
- Track 25 questions your customers ask AI about your category
- Cancel anytime; every change we made stays on your site
- Email support
How Reffed compares to every other AI search tool.
Most AI search visibility tools are priced for enterprise marketing teams. We're not. Here's how Reffed stacks up to the rest of the category as of May 2026.
| Tool | Starting price | AI assistants checked | Fixes problems for you? |
|---|---|---|---|
| HubSpot AEO Grader | Free (one-time) | 3 | No |
| Otterly Lite | $29/mo | 3 (15 questions tracked) | No |
| HubSpot AEO | $50/mo | 3 | No |
| Reffed Watch | $59/mo | All 6 | Monitoring (upgrade to Watch+Fix) |
| Scrunch AI | $79/mo | Multi-engine | No |
| Peec AI Starter | $85/mo | 3 (add-ons extra) | No |
| Profound Starter | $99/mo | ChatGPT only | No |
| Decoding Pro | $149/mo | Multi-engine | Partial |
| Otterly Standard | $189/mo | 3 (100 questions) | No |
| Writesonic GEO | $199+/mo | Multi-engine | No |
| Ahrefs Brand Radar | $199/mo (per index) | 4 | No |
| Reffed Watch+Fix | $249/mo | All 6 (real prompt testing) | Yes — plugin auto-deploys |
| AthenaHQ | $295/mo | 5 | No |
| Profound Growth | $399/mo | 10+ engines | No |
| Otterly Pro | $989/mo | 3 (1,000 questions) | No |
Pricing accurate as of May 2026. Most tools just tell you what's wrong and expect you to fix it yourself. Reffed Watch checks twice as many AI assistants as the cheap monitoring tools, and Watch+Fix is the only tool in the category that actually deploys the fixes for you.
Honest answers to common questions.
What's actually live today?
Live today: the free audit (run it right now, no signup needed) and Reffed Watch ($59/mo) — weekly automated audits emailed to you. Early access: Reffed Watch+Fix ($249/mo) adds the plugin that fixes problems for you on WordPress, Shopify, and Webflow — we're onboarding the first customers by hand right now, so it's invite-only via the waitlist rather than instant self-serve. Join the waitlist and we'll reach out.
Why only two plans? Other tools have more.
Because doing one thing well beats doing five things half-heartedly. Reffed exists to tell you what's hurting your AI search visibility, then fix it. We're not a blog-writing tool. We're not a keyword rank tracker. We're not a directory submission service. If you need those, there are better tools for each. We stay focused so we can be the best at our one thing.
I just ran the free audit. Why would I pay $59/mo for Watch?
Two reasons. First, Watch unlocks the full deep audit that the free version hides — all 6 per-engine cards with engine-specific notes (not just your best and worst), the full mention check breakdown including which category we detected, the sample prompt we tested, the reasoning, and which competitors are more likely to be cited, plus the full crawler access details and llms.txt recommendation. Second, Watch reruns the whole thing every Monday morning automatically and emails you the score change. The free audit gives you a teaser snapshot. Watch is the full picture, every week.
What's the difference between Watch and Watch+Fix?
Watch ($59/mo) tells you what's wrong every week. Watch+Fix ($249/mo) does everything Watch does and fixes the technical problems for you — the plugin adds the page titles, descriptions, structured data, and image descriptions AI needs, and we run real prompt testing across ChatGPT, Claude, Perplexity, and Gemini. Watch is live now; Watch+Fix is in early access — join the waitlist and we'll onboard you.
Will prices go up?
Pricing is flat: Watch is $59/mo and Watch+Fix is $249/mo for everyone, no founding tiers and no surprise hikes. If we ever change a price, existing subscribers keep what they signed up at — what you pay is what you pay, forever.
Can I cancel anytime?
Yes. One click in your dashboard. No retention call, no "are you sure" loops. We don't make you jump through hoops to leave.
Is there a free trial?
The audit tool itself is completely free, every time — that's your trial. Run it on your site right now, no signup needed. If you decide Watch or Watch+Fix is worth it, you can subscribe. If not, you've still got useful info.
Do you offer annual pricing?
Yes — Watch is $590/year (two months free vs. monthly); pick annual at checkout. Watch+Fix annual ($2,490/year) opens when it comes off the waitlist.
What if my website is on Wix or Squarespace?
The free audit and Watch work on any website regardless of platform. The Watch+Fix auto-fix plugin starts with WordPress, Shopify, and Webflow. We're working on Wix and Squarespace support based on customer demand.
What if I have multiple websites?
Each Watch or Watch+Fix subscription covers one website. If you run multiple businesses, each one needs its own subscription. Email us at matt@reffed.ai if you want to bundle 3+ sites.
Who's behind Reffed?
Reffed is built and operated by PromptlessPress Technologies, run by Matt Kwok out of Vancouver, BC. Real human, real product, real email. More about us →
Try the free audit first. Then decide.
See exactly what Reffed would fix on your site — free, no signup, no credit card.