Two plans. Honest pricing.
Reffed does one thing well: it shows you what's wrong with how AI assistants see your business, then (soon) fixes it for you. Watch is live today at $29/mo. Foundation is in development for Q4 2026 — join the waitlist to lock in founding-member pricing for life.
Or $290/year (save $58 — two months free) · Cancel anytime
- Complete audit re-run every Monday morning
- Email with your score change + top 3 things to fix this week
- Checks all 6 major AI assistants (ChatGPT, Claude, Perplexity, Google AI, Gemini, Copilot)
- Checks if AI bots can read your site
- Estimate of whether AI will mention you in answers
- Track score history and improvement over time
- Permanent share link for your team
- Email support
First 25 founding members lock in $99/mo for life
- Everything in Reffed Watch
- One-click plugin for WordPress, Shopify, and Webflow
- We add the page titles, descriptions, and structured info AI needs
- Image descriptions written automatically by AI
- Real prompt testing — we ask ChatGPT, Claude, Perplexity, and Gemini directly
- Track 25 questions your customers ask AI about your category
- Cancel anytime; every change we made stays on your site
- Email support
How Reffed compares to every other AI search tool.
Most AI search visibility tools are priced for enterprise marketing teams. We're not. Here's how Reffed stacks up to the rest of the category as of May 2026.
| Tool | Starting price | AI assistants checked | Fixes problems for you? |
|---|---|---|---|
| Reffed Watch | $29/mo | All 6 | Coming Q4 — Foundation tier |
| HubSpot AEO Grader | Free (one-time) | 3 | No |
| Otterly Lite | $29/mo | 3 (15 questions tracked) | No |
| HubSpot AEO | $50/mo | 3 | No |
| Scrunch AI | $79/mo | Multi-engine | No |
| Peec AI Starter | $85/mo | 3 (add-ons extra) | No |
| Profound Starter | $99/mo | ChatGPT only | No |
| Reffed Foundation (Q4) | $129/mo | All 6 (real prompt testing) | Yes — plugin auto-deploys |
| Decoding Pro | $149/mo | Multi-engine | Partial |
| Otterly Standard | $189/mo | 3 (100 questions) | No |
| Writesonic GEO | $199+/mo | Multi-engine | No |
| Ahrefs Brand Radar | $199/mo (per index) | 4 | No |
| AthenaHQ | $295/mo | 5 | No |
| Profound Growth | $399/mo | 10+ engines | No |
| Otterly Pro | $989/mo | 3 (1,000 questions) | No |
Pricing accurate as of May 2026. Most tools just tell you what's wrong and expect you to fix it yourself. Reffed Watch matches the cheapest competitor's price but checks twice as many AI assistants. When Foundation ships, it'll be the only tool under $150 that actually deploys the fixes for you — that's the bet we're making.
Honest answers to common questions.
What's actually live today vs. what's "coming Q4"?
Live today: The free audit (run it right now, no signup needed). And Reffed Watch ($29/mo) — weekly automated audits emailed to you. Coming Q4 2026: Foundation ($129/mo, $99 founding) — the plugin that fixes problems for you on WordPress, Shopify, and Webflow. We're being upfront because it matters. Watch is real. Foundation is in active development. If you want to be first when Foundation ships, join the waitlist.
Why only two plans? Other tools have more.
Because doing one thing well beats doing five things half-heartedly. Reffed exists to tell you what's hurting your AI search visibility, then fix it. We're not a blog-writing tool. We're not a keyword rank tracker. We're not a directory submission service. If you need those, there are better tools for each. We stay focused so we can be the best at our one thing.
I just ran the free audit. Why would I pay $29/mo for Watch?
Two reasons. First, Watch unlocks the full deep audit that the free version hides — all 6 per-engine cards with engine-specific notes (not just your best and worst), the full mention check breakdown including which category we detected, the sample prompt we tested, the reasoning, and which competitors are more likely to be cited, plus the full crawler access details and llms.txt recommendation. Second, Watch reruns the whole thing every Monday morning automatically and emails you the score change. The free audit gives you a teaser snapshot. Watch is the full picture, every week.
What happens to my Watch subscription when Foundation ships?
Nothing — unless you choose to upgrade. Watch stays at $29/mo (or whatever you signed up at, locked in for life as a founding member). When Foundation launches you can upgrade and your weekly Watch audits become part of the Foundation plan automatically.
Will Foundation pricing go up?
Yes. The first 25 founding members lock in $99/mo for life. After that, Foundation launches at $129/mo. We don't do hidden price hikes — what you sign up at is what you pay, forever.
Can I cancel anytime?
Yes. One click in your dashboard. No retention call, no "are you sure" loops. We don't make you jump through hoops to leave.
Is there a free trial?
The audit tool itself is completely free, every time — that's your trial. Run it on your site right now, no signup needed. If you decide Watch is worth $29/mo, you can subscribe. If not, you've still got useful info.
Do you offer annual pricing?
Yes — $290/year for Watch (two months free vs. monthly). Foundation founding members get $99/mo billed monthly or $990/year (also two months free). Annual billing helps us fund the Foundation build, so we pass the savings to you.
What if my website is on Wix or Squarespace?
The free audit and Watch work on any website regardless of platform. When Foundation ships, the auto-fix plugin will start with WordPress, Shopify, and Webflow. We're working on Wix and Squarespace support based on customer demand.
What if I have multiple websites?
Each Watch or Foundation subscription covers one website. If you run multiple businesses, each one needs its own subscription. Email us at matt@reffed.ai if you want to bundle 3+ sites.
Who's behind Reffed?
Reffed is built and operated by PromptlessPress Technologies, run by Matt Kwok out of Vancouver, BC. Real human, real product, real email. More about us →
Try the free audit first. Then decide.
See exactly what Reffed would fix on your site — free, no signup, no credit card.