Your buyers research with AI before they ever visit your site.
For B2B SaaS, half of qualified pipeline now starts with a buyer asking ChatGPT or Claude "what's the best [your category] for [their team size/use case]." If you're not cited in that answer, you don't make the shortlist.
B2B buyers research more thoroughly than anyone else.
The average B2B SaaS purchase touches 6+ touchpoints before a sales call. A huge share of that research now happens through AI assistants. Whether you appear in those conversations decides whether you ever get to demo.
SaaS visibility needs SaaS-specific signals.
Comparison pages that survive AI evaluation
"X vs Y" pages are among the most-prompted SaaS queries. We build them with the structure AI engines reward — honest acknowledgment of competitor strengths, specific feature/price comparisons, citation-worthy data.
Use-case targeting at scale
Your buyers ask "best CRM for 5-person sales teams," "best invoicing tool for freelancers," "best [your category] for [specific use case]." We map every realistic use-case query and build the content to capture it.
SaaS-appropriate schema
SoftwareApplication, Product with Offer, AggregateRating with real review data, FAQPage for objection handling. Reffed audits which schema types your specific product needs and shows you exactly what to add (Foundation will deploy it when it ships in Q4 2026).
Documentation that's AI-citable
Your docs are an underused citation magnet. We restructure them with question-headings and direct answers so AI engines pull them into how-to and "does X integrate with Y" queries.
Customer story extraction
Case studies and customer outcomes get cited if they're structured with concrete numbers and named industries. We rewrite yours to be extractable, not just persuasive.
Integration directory targeting
"Best CRM that integrates with [tool]" queries are heavily prompted. We make sure your integrations are listed, linked, and documented for AI engines to pick up.
What a typical first 90 days looks like.
Audit + competitive map
We test your top 30 target prompts across ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. Identify which competitors win each query and why. Build the technical fix list.
Foundations + first content batch
Schema fully deployed. Top 5 commercial pages restructured. First batch of comparison + use-case pages published. AI crawler access verified.
Content engine running
Monthly blog content publishing. Customer stories rewritten for citation. Third-party listing targets identified and outreach started.
Citation share gains visible
Most B2B SaaS customers see meaningful citation share gains in this window — typically 2–4× the queries that mention them at baseline. Pipeline impact tends to follow 30–60 days behind that.
Most B2B SaaS customers start with Reffed Watch.
Reffed Watch ($29/mo) is purpose-built for SaaS — it tracks how all 6 AI assistants see your product page, integrations, and comparison content every Monday. Join the Foundation waitlist for upcoming auto-fix capability.
See what ChatGPT says about your SaaS today.
Free audit. Tests your top queries across major AI engines. Full report in 60 seconds.