When AI gets asked for a trusted local pro, you should be named.
For plumbers, electricians, contractors, HVAC, landscapers, cleaners, and other service businesses, AI search is wide open. Most of your competitors haven't done any of this work. Moving early helps, and nobody can promise to be cited.
Local categories are underbuilt in AI search.
National brands are crowding the AI answers for big-name commercial queries. But "best plumber in [your suburb]" or "emergency HVAC repair in [your town]" — most local competitors have done zero AI optimization. The category is yours to take.
LocalBusiness schema, properly deployed
Full LocalBusiness schema with NAP, geo coordinates, opening hours, service area, and service types. The single highest-impact technical change for local AI visibility.
LocalBusiness schema audit
The structured-data type AI engines look for to identify your business as a local provider — address, phone, hours, service area. Reffed flags whether you have it and what's missing.
AI crawler access for local intent
If your robots.txt blocks GPTBot, ClaudeBot, or PerplexityBot, those tools may not be able to read your site when locals ask for recommendations. We check all 7 AI crawlers and flag any blocks in red.
Service-area page check
Most "we serve [neighborhood]" pages are too thin for AI to cite. Reffed audits your service-area pages for content depth, structured headings, and citation-friendly formatting — and shows you the specific fixes per page.
Mention check for your local category
Reffed checks whether your website is ready for questions like "best [your service] near [your city]". Measuring what AI assistants actually say is part of AI Visibility, which is Experimental and not available yet.
Watch fits any website. Watch+Fix is in beta for WordPress.
Single-location service businesses start with Reffed Watch ($59/mo). If your website runs on WordPress, Reffed Watch+Fix ($99/mo) is in beta and prepares supported fixes for you to approve.
Check if your site is ready locally.
Free audit checks AI visibility for your local service queries.