When AI recommends products, make sure your store can be read.
"Best running shoes for flat feet," "what's a good gift for a coffee enthusiast under $40," "compare these three blenders" — these queries used to go to Google. They now go to ChatGPT, Claude, and Perplexity. Reffed checks whether AI tools can read your product pages.
The "best [product]" query shifted to AI.
Shoppers who used to type product comparisons into Google now ask ChatGPT or Perplexity. The AI synthesizes from product pages, reviews, and comparison sites — and recommends a small set of named products. If yours isn't named, you may be left out.
Product schema, complete
Product + Offer + AggregateRating + Brand schemas, validated. The structured data AI engines need to understand your catalog. Most Shopify themes deploy schema partially or incorrectly. Reffed checks what your store actually declares and shows you exactly what to change.
Description rewriting at scale
Generic product descriptions don't get cited. Reffed shows which product pages are thin and what to add: concrete specs, named comparisons and use-case framing.
Comparison & buying-guide content
"Best X under $Y" and "X vs Y" content drives AI citations. Reffed suggests which comparison pages to write for your category: honest comparisons, well structured.
Review schema and aggregation
AggregateRating tied to honest review data. Reffed checks whether your review markup is present and consistent; it does not connect to review platforms.
Category pages AI tools can use
Your collection/category pages are usually thin. Reffed shows where a buying guide above the product grid would make them more useful than a plain product list.
Site-wide accessibility
Many Shopify themes break AI crawler accessibility through aggressive JS rendering or bot-blocking apps. Reffed checks what AI crawlers can actually reach and rechecks every week.
Most e-commerce stores fit Reffed Watch.
Watch ($59/mo) checks your store's website every week for what search engines and AI tools can read. Fixing is WordPress-only today (Watch+Fix beta), so it does not apply to Shopify stores yet.
See what AI says about your products.
Free audit checks your product schema, category pages, and AI engine visibility.