Reffed vs HubSpot AEO: a brand score, or a website fix list?
HubSpot's AEO Grader looks at how AI engines talk about your brand and gives you a score. Reffed looks at your website itself and tells you what to fix so Google and AI tools can read it. They answer different questions. Here's an honest comparison.
Want a quick brand score? Try HubSpot's grader. Want to know what to fix on your site? Use Reffed.
HubSpot's grader asks AI engines about your brand. Reffed's free check does not ask AI tools about your business. It reads your public website and gives you a short, ranked to-do list in plain English. Watch ($59/mo) rechecks your site every Monday and emails you what changed.
| Capability | Reffed | HubSpot AEO Grader |
|---|---|---|
| Free check on any public website | ✓ (email required to see results) | See HubSpot's site for current terms |
| Asks AI engines about your brand | No (being tested internally, not offered) | Yes, that's what it grades |
| Checks your website's readiness | ✓ | Not its focus |
| Engine coverage | Six readiness views (ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, Copilot). Heuristics, not live checks | See HubSpot's site for the current list |
| Weekly recheck and email | ✓ Reffed Watch ($59/mo) | See HubSpot's site |
| Plain-English fix list | ✓ | See HubSpot's site |
| Fixes applied for you, after your approval | WordPress beta (Watch+Fix): llms.txt, Organization schema, robots.txt Allow rules. Each one can be undone | — |
| Rewrites your pages or writes articles | No | — |
| Pricing | Free check · $59/mo Watch · $99/mo Watch+Fix (WordPress beta) | See HubSpot's site |
| Best for | Small businesses that want to know what to change on their site | HubSpot users wanting a quick brand baseline |
We don't quote competitor prices or feature lists here because they change often. Check the vendor's own site before you decide.
HubSpot's ecosystem is hard to beat.
If you already run your CRM, email and website inside HubSpot, its AEO tools sit naturally in that workflow. And if your question is "how do AI engines describe my brand today?", a grader that asks them answers it directly. Reffed's free check doesn't.
Reffed tells you what to fix on your site.
Reffed checks whether Google and AI tools can reach your website, whether it's clear who you are and what you offer, and whether your pages are built so machines can read them. Each gap comes with the fix written out in plain English, so you or a developer can apply it.
Reffed Watch ($59/mo) rechecks your site every Monday and emails what changed and what to do next. On WordPress, the Watch+Fix beta ($99/mo) can apply a few simple fixes after you approve each one, and you can undo them. It does not rewrite your pages. Reffed does not promise rankings or AI mentions.
Brand tracking vs website readiness.
Most AI search visibility tools ask AI engines questions and report whether your brand appears. Reffed looks at the other side: your own website, and what on it may make you harder to find and understand. Many businesses will want both views.
Try Reffed's free check. Compare for yourself.
Free, about a minute, no credit card. We ask for your email to show and send your results.