Your 30-day GEO plan.
Four lessons of theory. Now the operating plan. Week by week, with concrete deliverables you can ship without permission, a budget, or a developer.
Week 1 — Entity foundation
The goal this week: AI engines verify who you are, consistently, across the canonical sources they cross-reference. Cheapest GEO win available.
- Day 1. Audit your business name, founding year, HQ city, and one-line description on these five sources: Wikipedia, LinkedIn company page, Crunchbase, Google Business Profile, your homepage. Note any inconsistency.
- Day 2-3. Fix the inconsistencies. Pick one canonical version of each fact. Update everywhere it varies. Add
sameAsproperties to your Organization schema linking to all of these sources. - Day 4-5. If you do not have a Wikipedia entry and your category is mature enough to warrant one, draft a notability case (independent press coverage, awards, third-party reviews) and prepare to pitch it.
- Day 6-7. Run a baseline Reffed audit. Save the report. This is your starting line.
Week 2 — Content restructuring
The goal this week: your top 5 pages become citation-ready. The Princeton GEO research showed this pattern alone drives up to 40% citation visibility lift.
- Day 8-9. Identify your top 5 commercial pages (homepage, top product pages, top blog posts by traffic).
- Day 10-12. Restructure each: convert H2 headings to question format ("What is X?", "How does X work?", "When should I use X?"). Write 120-180 word answer blocks immediately after each H2.
- Day 13-14. Add 2-3 statistics per page with source attribution (Princeton found +22% citation lift from statistics alone). Add 1 expert quotation per page (+37% lift from quotations). Add FAQPage and Article schema.
Week 3 — Third-party authority
The goal this week: AI engines see you mentioned beyond your own domain. Sites cited across 4+ platforms are 2.8× more likely to appear in ChatGPT responses.
- Day 15-17. Find 3 Reddit threads in your category where users are asking for recommendations. Write substantive, genuinely helpful replies — name your tool only when it is the right answer. No spam, no copy-paste.
- Day 18-19. Email 5 existing happy customers asking for G2 / Capterra / Clutch reviews. Give them a link directly to the review form.
- Day 20-21. Identify 3 "alternatives to [competitor]" or "best [category]" articles ranking for your space. Pitch the author or editor — offer data, a quote, or a customer story they can cite.
Week 4 — Measure and iterate
The goal this week: lock in the operating cadence so GEO becomes a permanent practice, not a one-time project.
- Day 22-23. Run a second Reffed audit. Compare to Week 1 baseline. Which subscores moved? Which engines moved most? Which prompts now show your brand?
- Day 24-25. Identify your weakest remaining subscore. Block 4-6 hours per week going forward on that specific area until it improves.
- Day 26-28. Set up Reffed Watch for ongoing weekly tracking, or add the audit to your monthly marketing review calendar.
- Day 29-30. Pick the next category of pages to restructure (Week 2 pattern) and the next 3 Reddit threads to answer in (Week 3 pattern). The plan is now a loop.
What to expect at 30, 60, 90 days
| Timeframe | What changes |
|---|---|
| 30 days | Entity subscore moves 10-20 points. Per-engine pattern starts to even out. Misrepresentation issues clear. |
| 60 days | Content extractability subscore moves. Mention rate on brand identity prompts rises. New pages start appearing as cited sources. |
| 90-180 days | Citation diversity subscore moves as third-party work compounds. Share of model in core category starts shifting. Competitor-substitution prompts begin returning you instead. |
The honest version: do not expect dramatic overnight changes. The Princeton research showed the methods work — 30-40% citation lifts are achievable — but the timeline is months, not weeks. Consistency beats intensity here.
What comes after Foundations
Foundations gave you the framework and a 30-day plan. If you want to go from understanding GEO to executing it at a level that wins paid client work, two tiers continue the path:
$147 founding · $197 retail · one-time payment
26 lessons across 6 modules. Technical foundations, content production at scale, off-page authority workflows, measurement systems with Bing Webmaster Tools, the operator business model, and scaling. Includes 30 days of Reffed Watch and Discord community access.
One-time payment. Lifetime access. No subscriptions or recurring fees.
$747 founding · $997 retail · one-time payment
Quickstart plus Modules 7-10 (agency operations, client acquisition, scaling) plus a 60-day capstone project on a real business. Pass the capstone (28+/40) and earn the Reffed Academy Certified Operator credential — listed publicly on the Operator Directory where clients hire from.
One-time payment. Lifetime access. No subscriptions or recurring fees.
If you only do one thing
Block 6 hours next week and do Week 1 of the plan above. Entity consistency is the cheapest, fastest, highest-leverage GEO win available. If you do nothing else from Foundations, do that.
The 25% of web traffic now coming from AI engines is growing every month. The brands that build entity foundations and citation infrastructure in the next 12 months will be the ones AI cites for the next decade. The window is open. Start.
You finished. That puts you ahead of roughly 95% of marketing teams who have heard of GEO but have not done the framework work.