Clients research legal questions with AI before they call you.
"What should I do if I'm injured at work?" "How does a probate dispute work in [state]?" Your future clients ask these to ChatGPT first. The lawyer cited in the answer is the one who gets called.
Legal queries are over-indexed on AI assistants.
Legal questions are exactly the kind of high-stakes-but-research-y prompts people now route to AI. Long answers, specific to jurisdiction, with citations preferred — it's the format AI excels at. Firms that show up in the citations capture the high-intent click that follows.
Practice-area pages, written for AI
Question-structured pages on every practice area, jurisdiction-tagged, with extractable answers to the specific questions clients ask.
LegalService and Attorney schema
The specific structured-data types AI engines look for to identify law firms and individual attorneys (LegalService and Attorney schema). Most firm sites have neither — Reffed flags this and shows you exactly what to add.
FAQ content at scale
Every practice area has 20+ common questions. Reffed shows which questions your pages do not answer yet and checks FAQPage markup, so your answers are easier for AI tools to read.
Author bylines for attorneys
Attorney bios linked to articles with credentialing schema. AI engines weight named authors with verifiable expertise far above anonymous firm content.
Jurisdiction-specific content
"How does X work in [state]" queries are high-intent. Reffed shows where state-specific content is missing — without recommending thin geo-pages that hurt your overall site.
Where else you are mentioned
Law-firm directories, bar association listings, local legal publications. Reffed cannot build or pitch listings for you; it shows what your own site is missing.
Most law firms start with Reffed Watch.
At $59/mo, Reffed Watch is an easy investment given the lifetime value of a single client. Reffed Watch+Fix ($99/mo) is a WordPress beta that prepares supported fixes for you to approve.
See your firm's AI visibility.
The free check reads your website the way Google and AI tools do and lists what to fix first.