Clients research legal questions with AI before they call you.
"What should I do if I'm injured at work?" "How does a probate dispute work in [state]?" Your future clients ask these to ChatGPT first. The lawyer cited in the answer is the one who gets called.
Legal queries are over-indexed on AI assistants.
Legal questions are exactly the kind of high-stakes-but-research-y prompts people now route to AI. Long answers, specific to jurisdiction, with citations preferred — it's the format AI excels at. Firms that show up in the citations capture the high-intent click that follows.
Practice-area pages, written for AI
Question-structured pages on every practice area, jurisdiction-tagged, with extractable answers to the specific questions clients ask.
LegalService and Attorney schema
The specific structured-data types AI engines look for to identify law firms and individual attorneys (LegalService and Attorney schema). Most firm sites have neither — Reffed flags this and shows you exactly what to add.
FAQ content at scale
Every practice area has 20+ common questions. We build the FAQ content with FAQPage schema so AI engines pull your answers into client research.
Author bylines for attorneys
Attorney bios linked to articles with credentialing schema. AI engines weight named authors with verifiable expertise far above anonymous firm content.
Jurisdiction-specific content
"How does X work in [state]" queries are high-intent. We build state-specific content that captures jurisdictional traffic — without thin geo-pages that hurt your overall site.
Citation network building
Law-firm directories, bar association listings, local legal publications. We identify and pitch the third-party sources AI engines trust for legal content.
Most law firms start with Reffed Watch.
At $29/mo, Reffed Watch is an easy investment given the lifetime value of a single client. Foundation (Q4 2026) will add automated technical fixes for WordPress, Shopify, and Webflow sites.
See your firm's AI visibility.
Free audit checks how ChatGPT, Claude, and Perplexity describe your firm and your practice areas.